Tips for Engaging Couples on Instagram
Instagram is the perfect social media platform to promote your business due to its focus on photos. You have beautiful pictures of your space as well as events taking place at your venue to share with Instagram users. Here are some tips on gaining more Instagram followers and engaging with them.
Key Highlights
6 tips to engaging on Instagram
Post Eye-catching Content: Your photos don’t need to be professional. Phone photos have come a long way, and pictures taken from your iPhone or Android are typically clear and crisp. You can enhance them by using filters and the edit feature. Consider posting flower bouquets, centerpieces, menu items, brides and grooms, wine, motivational quotes for newly engaged couples, bridal party gifts, romantic beaches, and photos of your venue from different angles. Include a description with the photo and tag appropriate vendors/partners to gain more exposure. When a user comments, respond and engage.
Get Creative: There are many ways you can layout the photos in your grid, so they start creating a pattern that highlights your unique brand. Consider different techniques and stay consistent such as text graphics that span horizontally across a row, pops of color, lighting, editing, theme, image selection, and placement.
Pay to Promote: When you promote a post on Instagram, you reach a larger, targeted audience. You can specify where you would like to send people, including your Instagram profile, your website, or to direct message you. You are able to create your own target market based on location, interests, age, and gender. And, you can set your budget, as little as $1 per day, and the timeframe, as short as one day and as long as 30 days. And if you get an overabundance of response from your post, Instagram allows you to pause the promotion at any time.When you view insights for your ad, you will see:
how many people clicked on your promotion, the number of profile visits, and visits to your website
the ad’s reach, including impressions and follows
the percentage of people from each gender, age range, and location.
Use Instagram Stories: This feature allows you to post videos and photos that disappear after 24 hours. Once your story is posted you can view basic analytics, to show you how many times each post in your story has been viewed and who viewed it. You can also highlight a story so they can stay permanently on your profile at the top. Organize them into related collections. For example, you can create a collection of beautiful centerpieces. Then a bride or groom can conveniently click through the highlighted collection at any time.
Be Active: When you are active on Instagram, you will gain more followers. Consider these engagement tips:
After someone likes a photo on your Instagram page, send a direct message thanking the person for the “like.” You can also follow the person or go to his or her page and like some of the photos in return.
Send a welcome/thank you message to new followers and include a link to your website.
Respond to questions and comments on your posts.
Follow keywords related to your industry and post comments on the content.
Post a giveaway and ask people to tag others for a chance to win.
Tag Your Location: As a venue, tagging your location on posts is going to get you noticed. Locations have their own Instagram feed, so people can easily find you. Post regularly to these location feeds and engage with people who are in the area.
We hope these Instagram tips help you attract more clients. After you gain your clients, make sure they are protected with event insurance.
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Follow keywords related to your industry and post comments on the content.
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